Year 2 for D2W conference

I put on my first conference this year. It almost didn’t happen. I had a lot of people against me, although not sure why. Aren’t you suppose to be happy for and support your friends? It was also people like Hallmark, and Garmin who didn’t want to send their people to a first year conference. Their loss, for sure. I could still almost cry remembering how amazing the content was for the conference. I have a lot of amazing friends, but the combination of designer and developer at the conference was incredible. I beam every time I see the speakers talking to each other on twitter. Designers and developers talking… who knew I’d be so emotional at that. Every session seemed to compliment each other. The attendees were in rapt attention and followed the speakers out of the room. Have rarely seen that at conferences.

So we are doing it again this year. We had 3 tracks this year, designer, developer and hybrid. Instead of hybrid for D2W v2, we’ll be changing it to mobile. I work for Sprint now, so it seemed only fitting to add mobile to the line up. It is still about workflow, and that will continue to be the unifying factor for the entire conference. Doug Winnie, James Polanco and Aaron Pedersen wrote a book about workflow called Adobe Flash Platform from Start to Finish. Doug and I had been of the same mind about workflow when I first met him at a Community Summit. Then I introduced myself to him again at Adobe MAX 3 years ago. Luckily Scott Fegette was there to solidify I wasn’t a stalker, and Doug and I became friends. Now the 4 of us put on D2WPodcast together and they all spoke at the first D2W with Doug as the keynote speaker. It certainly wasn’t a coincidence Doug was the keynote speaker with workflow being his passion.

This year we already have a great lineup of speakers. As today is the last day for submissions, I expect things to change a bit but here is a sampling. Returning speakers: Doug Winnie, James Polanco, Aaron Pedersen, JP Revel,  Andy Matthews, Paul Trani, Vince Vaughan (no not the actor), Tom Green,  Chad Udell, Ben Stucki, Chris Griffith, Kevin Stohlmeyer, Rob Huddleston, John Farrar. New speakers to D2W: David Ortinau, Jim Babbage, Rob Rusher, Kai Koenig (who is coming the furthest, New Zealand), Michele Yaiser, Justin Seeley, Dave Hogue, Steve Withington, Sean Schroeder (with our sponsor MuraCMS), Elad Elrom and more to come. I have accepted a few more, but haven’t added them to the Lanyard site yet. I am hoping for a return of Pariah Burke but haven’t solidified the detail of that yet. If he does return, he’ll be doing a day long class.

Which brings me to what we are doing different this year. We will be doing pre-conference hands-on classes. The thing about workflow is it is hard to talk about it in 60 minutes. So we have also extended our sessions to 90 minutes, and have added another room. We’ve got such great content, that we’ll be doing some sessions online only also. We’ll still have the sessions live and recorded for the normal sessions, but adding more as well.

Now, we are still looking for sponsors. For me, that is probably my most difficult task. I am not good at asking for money, but I really want it to be mutually beneficial for both of us. I need sponsors, but sponsors that the attendees will want to visit and be interested in their product. O’Reilly and Peachpit always come though. Balsamiq gave us several licenses of their wireframing product and that is the perfect example of something attendees would be excited about. What would a workflow conference be with wireframing tools.

The cost has been increased a bit more also. Well, we have that much more going on, so I had to increase the cost to offset the increase in cost to put it on. It is still cheaper than most conferences, and where else do you get this kind of content… no where. I am really looking forward to 2011 and D2W version 2.

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